The Marketing of Wagering on Social Media

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The Marketing of Wagering on Social Media: An Analysis of Promotional Content on YouTube, Twitter and Facebook was commissioned by the Victorian Responsible Gambling Foundation. The aim of this resport is to identify and map the range of marketing techniques used to promote wagering on three social media platforms:  YouTube, Twitter and Facebook.  The report examines the extent and nature of the marketing of wagering on social media platforms, and the differences in the way in which promotional techniques are used accross the various platforms.