Young men vulnerable to betting inducement ads (VIC)

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Australia/NZ

VICTORIA:  Two new studies conducted by CQUniversity and presented in Geelong today at the Victorian Responsible Gambling Foundation's Gambling Harm Conference 2018 have found that betting operators are using direct marketing channels, like SMS, to advertise inducements to regular sports and racing bettors - predominantly young men - that effectively encourage them to gamble more frequently and with larger amounts of money, thereby increasing their risk of harm.